The Nuts to Networking

If you are new to networking, don't worry. It gets easier.

Here are some of the essentials to networking:

1. Identify your business in 60 seconds. This is called your "commercial". You should be able to effectively engage another business owner with what you say. The key is to be (a) interesting and (b) helpful in conveying what you do. You want them to ask you questions about your business. The commercial shouldn't be so vague they don't know what to ask- or worse, they don't want to ask anything. You can talk about a perfect client or a special you are featuring. You can tell a very short story about who would need your services. Have fun with it and try out different commercials or "60 seconds".
2. Identify three great networking events per month to attend (or more). A great networking event will attract other business owners that you want to get to know. They may have a similar client base as you do. If you sell office supplies to large companies you don't want to go to a networking group with all home-based businesses. Do some investigative work so that you make the best use of your time. Some networking groups meet weekly and others meet monthly. The more frequently you meet the more you are likely to get to know each other- which is where business will start to happen. So, don't be afraid to go more often.
3. If the thought of going into a room of people frightens you to death, take a partner. Introduce each other. Be bold. Be friendly. Networking is part of business. Get out there!
4. Each month identify 4 people you want to get to know better. Meet them for coffee and learn about each others businesses.
5. Repeat

Networking is easier for some than it is for others. Don't worry. It gets easier as you do it. And, the rewards to doing it well are endless.