How can I make more money? Its easy. Really.

What’s an EASY and QUICK way to improve your business and make more money?

Be a great referral so that people enjoy referring you! If you don’t do what you do well or if people don’t like you – you are not a great referral. I’m sorry, but the truth hurts sometimes.

Now, how can you ensure that you are a GREAT referral?

I’ll give you two basics...
Take stock in what you are offering.
Admit you and your company are NOT perfect.

Take stock in what you are offering.
Make a list of your products and/or services? Did you include exceptional customer service as an offering? You should have- but ONLY if you really strive for it. To strive for it you must first define it and know how to include it in your business. Remember, it’s not only what we sell but how we do it that matters. In fact, it can matter more how you sell and follow up than the widget you offer. To begin taking stock in what you offer answer the following questions:
What does customer service mean to your staff? (Don’t ask them rather observe them- get a mystery shopper if you have to)
Do they share your philosophy on how to treat clients?
Do you know how your clients feel about your last interaction with them? (If not, ask them today)
How often do your clients refer you to their friends? (If they don’t you have a problem)
Do you have repeat customers? What percentage? (If you don’t or its under 80%, you have a problem)

Admit you and your company are NOT perfect.
None of us are. However, that is not an excuse to be mediocre. Every unsatisfied customer you have is a failure- on you and your company. Sure, there are jerks everywhere and once in a while you’ll find you did your absolute best and someone wasn’t happy. But, that is often not the case. More likely, you or your staff FAILED to understand the customer’s needs, keep in touch, follow up, establish a great rapport, and/or deliver an outstanding product or service ON TIME. If you did, you would have had a happier customer- and a win- for you and your company.

To learn about your own imperfections do the following:

Follow up with every non-repeat customer you have and ask them how you could have done better. (Remember, it’s not personal, it’s business. Put your armor on- this may hurt.)
From each follow up, create a lesson learned and recommendation to improve.
Constantly assess you and your staffs communication skills, industry knowledge and dedication to the business. Everyone should be interested in growth (in all ways) and improvement- when that exists your company will be better for it.